Harbour Orthodontics: +47% consult requests
Sydney, NSW — specialist practice, 2 locations.

The problem
A premium specialist practice with a website that looked like every other dental template — and consult requests that arrived by phone during school hours, when parents were at work and couldn’t call.
The sculpt
A polished rebuild with honest treatment guides (braces vs aligners, costs, timelines), real before-and-after galleries, and consult booking that lets parents request after-school slots at 9pm from the couch.
The result
Consult requests jumped 47% in the first quarter — most arriving after 6pm, slots the phone never captured. The treatment guides now do the first consult’s explaining before families walk in.
“Parents book at 9pm from the couch. We wake up to a full diary instead of voicemail.”
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