Bright Smile Dental: +63% online bookings in 3 months
Brisbane, QLD — 3 dentists, 1 very busy front desk. More Queensland work
The problem
The front desk was drowning. Forty-plus calls a day just to book, move or cancel appointments — while patients queued at the counter. Their old site was a brochure that hadn’t been touched since 2016.
The sculpt
A new website built around one job: getting patients booked without a phone call. Live availability for all three dentists, new-patient forms filled in before arrival, and SMS reminders that go out automatically 48 hours ahead.
The result
Within three months, most new bookings arrived online and the phones went quiet enough for the front desk to actually greet people. No-shows dropped, Saturdays filled up first, and the practice stopped paying for a booking platform’s monthly fees.
“It books sixty appointments a week while we’re drilling teeth. It paid for itself in a month.”
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