Lumière Skin: 71% of bookings now from phones
Gold Coast, QLD — cosmetic clinic with a phone-first clientele. More Queensland work
The problem
Eighty percent of their traffic came from Instagram on phones — to a desktop-first site with a booking form that pinched, zoomed and lost people at step two.
The sculpt
A mobile-first rebuild: thumb-friendly everything, treatment pages that answer the awkward questions honestly, and a three-tap booking flow designed for one hand and a short attention span.
The result
Mobile bookings tripled. The clinic’s Instagram now converts directly into appointments, and the front desk stopped hearing “I tried to book online but gave up.”
“Our clients live on their phones. Now our booking system does too.”
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