Bluegum Early Learning: Full waitlist in 11 weeks
Canberra, ACT — a new centre opening in 12 weeks.
The problem
A brand-new centre with no reputation, an opening date, and an enrolment spreadsheet. The director was touring families after hours and copying names from paper forms by hand.
The sculpt
A warm, plain-spoken website that answers the questions parents actually ask — fees, ratios, what a day looks like — with a waitlist form that confirms instantly, books centre tours automatically, and keeps families warm with timed updates.
The result
The waitlist filled before the doors opened. Tours run on rails with reminders, and the director stopped doing data entry at 9pm. Every family that joined mentioned the website in their tour.
“We opened with a full waitlist and not one paper form. Parents trusted us before they’d met us.”
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